10 Content Marketing Initiatives You Need to Do Right Now

Joe Pulizzi, founder of Content Marketing Institute and a content marketing evangelist.

In this session, Joe will cover ten content marketing initiatives you need to do right now, how to approach this new content-driven marketing strategy, how to build your business case and establish new processes in your organisation that build and service your clients. Joe will cover the following topics:

• Building your business case
• Developing your pillars of content
• The four stages of a content marketing process
• The tools of content marketing

YOUTITLITY: Why Smart Companies Focus on Helping, Not Selling
Jay Baer, author of The NOW Revolution

Companies creating content and information that is inherently useful, and by doing so, consumers will keep them close. In this presentation Jay will cover three main points you need to consider:

• What if your marketing was so useful, people would gladly pay for it?
• If you sell something, you make a customer today. If you help someone, you make a company for life.
• With always-on Internet access, we now talk to a real person as a last resort, not as a first step. Thus, companies must win the war of information.

Jay will also present 10 or more case studies of companies that are successfully gaining ROI on their content strategies.

Get Found Online with Effective Digital Marketing Strategies

Tim Martin, CEO, NET:101

In this session you will gain an understanding of the long-tail of search and insight to how individuals seek out business related information online in peculiarly individual ways. If your product, service or position related online content can’t be found by your many target audiences it doesn’t for all practical purposes exist. This holds true for all of your digital content – every paragraph, update, image, video or audio file published to the web must be aligned for pick-up from specific segments within your overall market.The real power of online segmentation however is not just about getting your content found – it presents easily taken opportunities for any organisation to position themselves as the subject matter experts or thought-leaders within their industry space. Whoever can amass the largest pile of quality, findable, area-specific online content become the de facto online experts..

Implementing Digital and Social Media Strategies

Adriane McDermott, General Manager, Advertising & Digital Marketing, David Jones Limited 

Adriane is responsible for the brand, content and creative strategy, marketing and media planning, as well as digital and online marketing for David Jones. Adriane will share the successes they have had implementing the online marketing strategies over the past 12 month and share her insights on social media trends and online marketing in Australia. 

Adriane brings 20 years experience in brand strategy, retail, category development, and sales. She has held senior management positions in both the U.S. and Australia with recognised companies including David Jones, Nike, Banana Republic/Gap Inc.,Diageo and Merck

Blogging for Business: Why Publishing is the Future of Marketing

Tristan White, CEO The Physio Co, Adam Ramshaw, CEO, Genroe, larry Bloch, CEO, Netregistry

For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better.

How to Create a Social Media Strategy for Your Business

Michelle Gamble, CEO, Marketing Angels

Michelle will take you through a simple and practical process for creating a simple social media strategy including:

• Setting goals for your social media activity
• Defining the right mediums to reach your target audiences 
• Defining the personality of your brand and uniqueness of your offering
• Attracting audience through you’re the marketing you are already investing in
• Defining simple plans for posting content and promotions
• Creation of simple social media policy “do’s and don’ts.

Jay Baer
 

Best-selling author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

Jay Baer is a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the power of the social web. As one of America’s Top 3 Social Media Consultants, his consulting firm Convince & Convert provides social media strategic planning and counsel to some of America’s largest companies. Jay has been a digital marketing consultant since 1994,and has worked with 29 of the Fortune 500.

Michelle Gamble

Michelle is the Founder and Chief Angel of Marketing Angels, an entrepreneur who has built Marketing Angels from the ground up after starting it with a partner over 11 years ago. Marketing Angels has grown into Australia’s leading Marketing Agency for small to medium businesses providing Marketing education, advice and outsourced Marketing Management. Before starting Marketing Angels in 2001, Michelle was part of the Internet Marketing Revolution in Australia. She worked for Telstra in the marketing team for the initial Big Pond Internet service and as an online program manager.Michelle was also a content manager, sourcing and managing content creation and business development for the Entertainment, Lifestyle and Technology content areas of the Telstra.com web site with Telstra. Michelle created and implemented the Marketing campaign for the launch of the Optus@Home Broadband Internet service. She regularly blogs for leading Australian business publication Dynamic Business and is also a board member of the Sydney Chapter of the Entrepreneurs Organisation.

Tim Martin

Tim Martin is the founder of NET:101, a corporate training provider in the areas of social media and internet marketing strategy. His online businesses include business training exchange The Transfer Station, and wine & cooking classes portal the Wine and Food Hub. Tim is a popular keynote speaker, and has conducted over 250 training workshops for Australian businesses and industry associations on a range of internet related topics.

Tristan White

Tristan White is a husband to Kimberley and a dad to little Alexandra (born in 2011).   He's a qualified physiotherapist, Ironman triathlete, blogger at tristanwhite.com.au & CEO of The Physio Co: Australia’s 8th Best Place to Work in 2012. Smart Company has described Tristan as “one of Australia’s next generation of business leaders". His blog, Culture is Everything, was listed as one of Australia's 25 Best Business Blogs in 2011.  His business, The Physio Co, is one of only 13 companies ranked in BRW as one of Australia's 50 Best Places to Work for four consecutive years, from 2009 to 2012. You can follow Tristan on twitter: @tristanjwhitet.