STRATEGIC DIFFERENTIATION IS ESSENTIAL IN TODAY'S PROFOUNDLY-CHANGED MARKETPLACE

You and your mission-critical team will work directly with Bob to discover how to:

• Generate sustainable growth by discovering your company’s under-utilised or under-valued “Inside Advantage”
• Differentiate your brand in your company’s over-crowded, intensely competitive category by capitalising your “Inside Advantage”
• Make your brand 1st choice in today’s customer universe dominated by seller-agnostic “New Experts”
• Create “Preference” for your brand at “Four Decisive Customer Moments” in every customer’s purchasing progression
• Stop profit-destructive customer churn and motivate highly-profitable repurchase, advocacy, and referral 

Robert H Bloom has discovered that every enterprise has at least one strategic asset – one existing strength – that can form the foundation for future growth. He calls this an Inside Advantage. 

Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offering to those customers should be.

Doing what you’re good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers select your product or service over those of your competitors.

In this highly interactive workshop, Bloom will take you through the Growth Discovery Process, a plain-language path of discovery with only four steps.

Growth from the "inside" is the fastest, easiest and cheapest way to grow any kind and any size business!

Robert H. Bloom is a widely respected authority on business growth.

Bloom is author of The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments, www.thenewexperts.com selected as one of the five best business books of 2010 by The Washington Post, and The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business.

www.insideadvantage.org

Bob Bloom, a successful entrepreneur and former CEO of the US operation of the 3rd largest marketing firm in the world. 

He has shared his extensive experience in strategic differentiation and his common sense methodologies with business leaders who have engaged him to conduct private sessions or participated in his workshops in Asia, Canada, South America, Europe, the US, and 4 years ago with rave reviews, in Australia.  

As an entrepreneur, he grew a local advertising agency into a successful national agency. 
As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestle’, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile. 

He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic. He is currently advising firms of every type and size on their growth strategies.  

Some business leaders can’t resist the seductive exhortation to “reinvent” their businesses – to turn them into something that they do not have the potential to be. www.bobbloom.biz

WHEN

FEES per person inc GST

Full Day Workshop