STRATEGIC DIFFERENTIATION IS ESSENTIAL IN TODAY'S PROFOUNDLY-CHANGED MARKETPLACE
You and your mission-critical team will work directly with Bob to discover how to:
- Generate sustainable growth by discovering your company’s under-utilised or under-valued “Inside Advantage”
- Differentiate your brand in your company’s over-crowded, intensely competitive category by capitalising your “Inside Advantage”
- Make your brand 1st choice in today’s customer universe dominated by seller-agnostic “New Experts”
- Create “Preference” for your brand at “Four Decisive Customer Moments” in every customer’s purchasing progression
- Stop profit-destructive customer churn and motivate highly-profitable repurchase, advocacy, and referral
Robert H Bloom has discovered that every enterprise has at least one strategic asset – one existing strength – that can form the foundation for future growth. He calls this an Inside Advantage.
Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offering to those customers should be.
Doing what you’re good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers select your product or service over those of your competitors.
In this highly interactive workshop, Bloom will take you through the Growth Discovery Process, a plain-language path of discovery with only four steps.