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Creator of the Six Principles of Influence and author of New York Times and Wall Street Journal’s bestselling books, Influence and Pre-Suasion, Dr. Robert Cialdini is set to expose the Power Of Influence & Persuasion to Australian audiences.

Dr. Robert Cialdini, has spent his entire career researching the science of influence earning him an international reputation as the seminal expert in the fields of persuasion, compliance, and negotiation.

Dr Cialdini's research proves that successful negotiation and influence are not magic, nor innate but based on social science. Therefore, every individual can reach exponential levels of mastery.

Visiting Australia for the first time in ten years, Dr. Robert Cialdini is not to be missed.

  • Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” 
  • He is a New York Times, Wall Street Journal and USA Today bestselling author 
  • Fortune Magazine lists Influence in their “75 Smartest Business Books” 
  • CEO Read lists Influence in their “100 Best Business Books Of All Time”


Supported by Steve Martin, co-author of New York Times and Wall Street Journal's bestseller, YES! 60 Secrets From The Science Of Persuasion, Steve’s implementation session will bring together real-world case studies to show you how your organisation can develop and implement meaningful, ethical strategies based on Dr. Cialdini’s principles of influence.

See how effective and ethical use of influence can bring immediate and positive change to your performance and fuel business growth.

This one day event will provide you with strategies, tools and tactics you can implement immediately and ethically to see real, measurable change. Give your performance the competitive advantage. Book Now.

Robert Cialdini
World authority on Influence and creator of the Six Principles of Persuasion,
Director of Influence at Work (UK), co-author of Yes! 50 Secrets from the Science of Persuasion
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