As innovative CEOs have discovered, executive assistants can do much more to help them perform effectively, beyond simply digitizing what used to be paper tasks. Modern EAs are conducting corporate research, providing advice on community outreach and even subbing for their bosses at meetings. Here are some tips on how to effectively utilize your EA.If you think you aren’t being judged by the caliber of your executive assistant, think again. Your executive assistant is your face to the world, your brand ambassador and your ultimate PR person. That being the case, executives must be mindful about whom they are choosing to represent them because your choice of assistant tells the world what you wish to convey about yourself.
“We’ve been studying and analysing and thinking about leadership for thousands of years.”
Stewart Crainer and Des Dearlove assert that although leadership is both “universal” and “timeless”, the study of leadership only took off in the 1980s. The results however, have continued to profile the same types of leaders, describing their skills using a tidy set of rules.