Technology has changed business as we once knew it… And it’s not stopping either. The changes are quickly advancing. In order to thrive and succeed in today’s fast paced environment, your business not only needs to able to adapt, it needs to remain one step ahead.
Companies can do this by creating a culture built on innovation. One where all employees are encouraged to think outside the box, to challenge the status quo and to answer the questions that have not yet been asked. So, how does one not only encourage innovation, but engrain it so deep into a company’s DNA, that it runs through every employee’s blood?
You can think about innovation in a company like we think about evolution. In an organism’s genetic makeup, mutations can occur that deliver radical changes in its biology. All mutations are random and most are deleterious. Occasionally, these changes deliver a disruptive benefit being favoured in the right environmental conditions. We call this disruption survival of the fittest.
In similar way, change is beneficial – especially for a company. Departing from the norm is a powerful way to move forward in an evolutionary sense and it’s much the same in business. These ‘mutations’ can provide companies with opportunities that would otherwise go unnoticed. These are the times to capitalise on unseen resources, to occupy niche markets and to thrive with no competition. This is when a new species is born, and when a company is innovative.