What takes a business from good to great? Online gift business Red Balloon has been listed on BRW's Best Places to Work survey for five consecutive years and has delivered consistent year-on-year annual growth of 20 percent. It wasn’t always so.
Our understanding of the brain is rapidly expanding, thanks to novel imaging tools looking at how it functions in different situations. So it’s no surprise to find there is a neuroscientific perspective on everything from marketing to consciousness.Do you know who would buy your company tomorrow, and how much they should pay for it?Resist the trade-off – that is Inder Sidhu’s advice. The conventional wisdom that businesses must choose either to make profits or to grow and innovate is wrong, says Sidhu, an executive with global technology company, Cisco, and now a trainer and best-selling author.