Purple Cow: Transform Your Business By Being Remarkable - Seth Godin
A manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
This book takes you inside the creative world and genius mind of Martha Stewart, to uncover your own path to business success.Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall she's breaking new ground with two television shows from NBC--her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha--as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success?
Good to Great: Why Some Companies Make the Leap... and Others Don't is a 2001 management book by James C. Collins that aims to describe how companies transition from being average companies to great companies and how companies can fail to make the transition.
How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate.
Where Good Ideas Come From: The Natural History of Innovation
Johnson breaks down the cultural, biological, and environmental fuel into seven broad "patterns," each packed with diverse, at times almost disjointed anecdotes that Johnson synthesizes into a recipe for success.
Reputations are being destroyed with a mouse click. Good businesses are being undermined by false reviews planted by competitors. Lives are being ruined by smears and gossip online. Private secrets are being broadcast to the world. College applicants are being denied because of Facebook and MySpace. In short, everything you thought you knew about reputation is gone.